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Porsche has yet to begin selling its all-new 2011 Cayenne in any market, but preorders for the revised SUV have apparently been outpacing CEO Michael Macht’s expectations.
“We’re looking at an incredibly high order intake from almost all markets,” Macht told reporters at the company’s factory in Leipzig, Germany. “Orders are clearly exceeding our expectations.” Those expectations, however, are still an unknown, as Macht wouldn’t provide any sales projections for the new Cayenne.
Still, Porsche is hoping the 2011 Cayenne will increase its momentum in the marketplace. After watching its first quarter sales in 2009 drop by nearly 40 percent, Porsche witnessed a strong second half, where sales fell by about 1.7 percent.
“Everything is suggesting that this negative trend seems to have ended,” Macht said. “[This is] encouraging news that indicates the end of the long drought is indeed in sight.”
The new Cayenne, which was first unveiled at the 2010 Geneva motor show, will be a key part of the automaker’s quest to increase annual sales to 150,000 cars within the next few years. Porsche is quite proud of the new Cayenne S Hybrid model, which packs the SUV with a parallel hybrid powertrain. The vehicle can be driven by a supercharged 3.0-liter V-6, a 47-horsepower electric motor, or a combination of the two power sources combined.
We’ll soon see if Macht’s optimism for the new Cayenne range will be long-lived. European deliveries are scheduled to begin on May 8, although North American sales of the Cayenne S and Cayenne Turbo won’t begin until July. Those waiting for a base Cayenne or the hybrid will have to wait a little longer, as Porsche says both models won’t reach U.S. dealers until this fall.
